Yocto Project Branding Compliance Program - Dave Stewart & Tracey Erway, Intel
The Yocto Project Compliance Program enables those involved in the project to be designated Yocto Project Participants, giving them guidelines and permission to use the Yocto Project branding. In addition, participants can register projects or products as Yocto Project Compatible, which denotes technical interoperability. Compliance as defined by the Yocto Project governs the rights for the usage of the project name, logo, and marks in association with products, marketing materials, and announcements. The Yocto Project brand guidelines describe how members that follow these compliance guidelines are allowed to use these rights. This informal session describes the process you can follow to proudly display your project as Yocto Project Compatible or show yourself to be a Yocto Project Participant or Participating Organization.
Tracey Erway is a Senior Marketing Manager at Intel who heads up the Yocto Project Advocacy Sub-Group, the marketing arm of the Advisory Board for the project. She's been involved in open source for about 4 years, but has spent her career at Intel working with development tools. Tracey started off as an embedded developer specializing in assembly language silicon-level software performance tuning and Unix development. Tracey grew up back east, but now owns a horse farm outside of Portland Oregon... Read More →
David Stewart is the manager of the Yocto Project team within the Open Source Technology Center at Intel from its inception in 2010. David has been in operating systems for his whole career, starting out with Unix in 1980. Prior to joining Intel in 1997, David worked at Sequent, Tektronix, and CFI. David holds a BS/MS in CS from Colorado State University in Fort Collins. David has given keynotes and presentations in over 40 technical conferences, and a series of technical videos on YouTube.
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